Visual Identity System

TYPOGRAPHY, COLOR, AND OTHER BRAND ELEMENTS

Brand Color

Blue #2971DS RGB (41, 113, 213)

Red #FB493D RGB (251 73 61)

Yellow #FDDE5S RGB (253, 222, 85)

Green #40D59F RGB (64 213 159)

Gym Black #353336 RGB (53, 51, 54)

Typography For Digital

Arial® Black combined with Roboto and Roboto Slab.

Heading 1 Arial Black 24pt Upper/lowercase

HEADING 2, ROBOTO MEDIUM 14PT ALL CAPS

HEADING 3, Roboto Slab bold 12pt upper/lowercase

NORMAL TEXT, Roboto Medium 12PT Upper/lowercase

The Arial® typeface is one of the most widely used designs of the last 30 years. Drawn in 1982 by Monotype Imaging designers Robin Nicholas and Patricia Saunders for use in an early IBM® laser printer, Arial has become a staple for textual content.

Because it is easy to read at large and small sizes and in a variety of applications, Arial has been a staple screen font for decades.

Arial, however, has many uses beyond on-screen applications. It has been a popular choice for advertising, book design and office communication. The availability of many narrow widths also makes the typeface suitable for posters and large print ads. In smaller point sizes, Arial is popular for diagram annotations and is an easy-reading typeface for books. Arial is also used in many logos and informational material, such as booklets, educational aids and instruction manuals.

Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.

This is the regular family, which can be used alongside the Roboto Condensed family and the Roboto Slab family.