Style Guide for Hartbody Health

One way to strengthen the brand is to craft a visual look that is consistent, has a clean design, is eye-catching, and is unique when compared to the typical fitness website look that permeates the market.

Logo

A good logo (or wordmark) is all about brand recognition. Your current design is impactful and crisp. HARTBODY is the strongest element, read first. We’ve added HEALTH, italicized and lowercase, to allow your business to not only focus on personal training for fitness but also do nutrition coaching and anything wellness related.

The other two elements (background color and varying boldness and font thickness) are subtle supporters nodding to the movement aspect of HartBody Health’s mission. For vibrant variations you can use different dark colors as the background. For times when you want a strong and impactful feeling go with white and black.

Brand Colors

These colors are inspired from various items you use in your training sessions as well as companies that you said expressed similar personalities to what you have in mind for Hart Body Fitness. Bold, energetic and playful.

blue #2971D5 | hsla(214, 67, 49, 1)

green: #40D59F | hsla(158, 63, 54, 1)

yellow: #FDDE55 | hsla(48, 97, 66, 1)
red: #FB493D | hsla(3, 95, 61, 1)
black: #353336 | hsla(280, 2, 20, 1)

tinted-white: #EFF1F5 | hsla(220, 23, 94, 1)

Typeface

The fonts selected (Roboto, Arial Black, and Leckerli One) have been chosen to project boldness and clarity. Roboto is familiar to your beloved Arial while providing some differentiation to make your print and online typography unique.

The Logo Font

There are two fonts used for your wordmark (HARTBODYHhealth). Roboto, the font for HARTBODY conveys a friendly feeling while also being mechanical and easy to read. Leckerli One, the font for ‘health’ is a bit like a cheerleader inviting a bouncy energy.

For creating print or online content the following fonts are a good option. Read up on each font type, see how they look, and download if needed.
Leckerli One | Arial Black | Roboto

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